Ikano Bank conducted research to better understand the needs of New Look and their customers.
First, we established that customers want access to credit, rating the ‘ability to purchase using credit’ highly.
The customer is always at the heart of what we do. Research(1) tells us the customer wants:
- flexibility to use retail finance across channels with repayment options
- simplicity and ease of use across the customer journey
- transparency in T’ & C’s, benefits, and access to ‘My Account’
- control - when and how they use retail finance
Starting with the needs and wants of the New Look customer, Ikano Bank then developed apply & buy.
The Ikano Bank retail finance solution was tested rigorously and devised as an effortless and integrated customer journey.
Apply & Buy is:
- mobile optimised & accessible across multiple platforms
- fully integrated into New Look’s website
- simple and clear with intuitive screens
Ikano Bank offers e-signature as standard to retail partners:
- customers sign their application immediately
- their application is processed on the same day
Previously, applying for instant credit online was anything but instant taking up to thirty days to first spend. E-signature removes this barrier to spend and gives the customer the control and use of credit they want.