Insight and marketing services

Make meaningful connections with customers through data driven insight

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Enhance your credit offer with insight services


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Roughly 2.5 quintillion bytes of data are created in a day. That's a lot of data. That's Big Data and it's growing everyday. We know how to manage data, keep it clean, make sense of it and ultimately make the most of your data, so all your decisions are informed.


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Need to know what makes your customers tick? Who are your most profitable customers? Who's most engaged? Who's in danger of leaving? Understanding your customer is essential to influencing behaviour. We'll help you understand before you act, so each move is the right one.


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Right message, right time, right channel, right person. Consumers expect personal & relevant communications. It's marketing to an audience of one. We'll explore your data and make sure you don't just meet your customers' personalisation expectations, you exceed them. 


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What’s your ultimate objective? We’ll help you achieve your brand’s goals with marketing strategy and planning support. First we’ll help you evaluate your current position and develop your brand’s story to ensure you’re proactive in driving a profitable & sustainable business.

Data driven marketing services enrich your credit solution

Make meaningful connections; that's how you keep your customers loyal to your brand. Our specialist team make sense of your data and create strategies that grow customer engagement and add value to your business. A thorough understanding of your customer and what makes them tick helps you keep them coming back to you time and time again.

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“The premise is simple: the more clearly we understand our customers, the more effectively we sell to them. But how do we get to know our customers better?" i

Insight elements wheel

Blogs from our insight services team

It’s not just all about the sale…does your post purchase experience inspire brand loyalty?

Gemma Marshall

Gemma, from our CRM team takes a look at the post purchase customer experience. Is it engaging and relevant? Does it inspire brand advocacy?


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Winning campaigns: 10 must do’s for success

Andrea our marketing strategist

Capturing your customer’s attention can be a challenge. An even bigger challenge can be capturing a share of their wallet. A winning marketing campaign can help you engage with your customer, drive sales and grow market share. Our Marketing Strategist, Andrea Lane shares her Top Ten tips to run a successful campaign.

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Why work with Ikano Bank?

We’re a family owned bank that’s been providing retail finance in the UK for more than 20 years. Our roots are in retail. The same family that founded IKEA, founded Ikano in 1988.

We’re proud of our unique retail heritage and what we’ve learned from it - a strong and simple idea, with a little bit of hard work and good values is important for success. From our UK base in Nottingham, we offer simple retail finance products with over 250 retailers across the UK.

Working with Ikano Bank

“Credit has definitely helped to deepen our relationship with our customers. We know that customers spend more frequently because we have a deeper relationship with them and are able to reach out to them with compelling offers."
PCL Research

Senior Manager, Top 5 UK multichannel retailer


Home improvements

Home improvements

Point of sale finance options across home improvements. Window, kitchen, bathroom, & boiler businesses are just a few.

Home improvements

Sports and Leisure

Retail Finance for all of your customers sporting & down time activities whether it’s a new bike, skis or a hot tub for relaxing.

Sports and leisure


Home furnishings

Sofas, bedrooms, dining, soft furnishings, carpets, flooring & more. Point of sale finance options for every room in the home.

Home furnishings
Home electricals

Home electricals

White goods, computers, entertainment and other household appliances. Point of sale finance options for all your customers' electrical needs.

Home electricals




Your customers can wear now, pay later while you increase brand engagement with multichannel revolving finance.

optical and hearing care

Optical and hearing care

Give your customers the quality and style they want by offering payment options. Finance for glasses, prescription sunglasses and hearing aids.

Optical and hearing care

Over 150 businesses offer retail finance with Ikano Bank


New Look

Learn how we can help your business benefit from retail finance.

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See retail finance in action with our Resource Hub

White papers, case studies, blogs and top ten tips to grow your business.

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