A simpler Britain

Exploring simplicity in our everyday lives

Download our report

Do you value simplicity?

With our Swedish heritage we were keen to understand what the UK public think about simplicity in their everyday lives: the result is “A simpler Britain” What’s clear is that people like it when things are kept as simple as possible. If things are kept simple they can get on with living their lives.

A simpler Christmas

As part of the 'A simpler Britain' report we asked the UK public what they think about Christmas; do they find it simple or overcomplicated at this festive time of year?

To find out what they told us download the summary here and join the conversation on twitter with #SimplerChristmas.

One page summary


If you find the festive period a little stressful, we’ve captured a load of top tips to simplify your Christmas on our Facebook page


Simpler Britain 75% say Christmas is over-commercialised
46% of the UK publick think their life is overcomplicated

Ikano Bank and The School of Life have teamed up to explore simplicity in our everyday lives.

The results have told us that we’re putting off life decisions because they seem overcomplicated

20% of us are putting off planning for retirement

25% of young people are putting off looking for a job

34% of the UK population are so worried about complicated life decisions that they are losing sleep!

To see all of the findings:

One page summary

Download the full report