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Latest blog

Targeted marketing – is it valuable or pushing customers away?

Targeted marketing - is it valuable or pushing customers away?

Georgina, our Marketing & Rewards coordinator, questions the value of personalised & targeted marketing. In reality it’s everywhere, but is it valuable? Do customers view it as intrusive or is it essential?

Read the blog

Latest Top Ten

Top 10 digital essentials for 2018 by Matt Brown

10 digital essentials in 2018

Digital marketing is evolving at a rapid pace. It’s no wonder a marketer might feel overwhelmed as to where to start and what to prioritise. Matt, from our digital team lays out his 10 essentials for 2018 focussing on what’s to gain from each development, helping you make sense of it all.

Read the Top 10

Latest case study

Ikano Bank case study

Retail finance customers deliver up to 81% uplift vs. non-finance customers

Ikano Bank helped a high street fashion retailer understand the true value of their retail finance customers. Find out how a retail finance programme positively contributed to the growth of their business.

Read the case study

Latest White paper

Instant credit whitepaper

Instant credit: delivering customer choice & incremental growth

Providing instant retail credit to consumers is critical to the retail business model. It makes customers more loyal, increases average transaction values and drives shopping frequency.

Access our white paper collection